Teaching the young ones about the quality, the craft and the beauty of the garment making
At first we thought to simply launch a kidswear brand. Different, in our mind, because it would be truly designed by kids, who comment and participate in every step and every decision making. After completing one project we realised that the strength of this endeavour lies in the process, not the product. The next thing we know - the need to share this further was born.
We believe this process, that we saw creates awe and wonder in children, is essential in order to preserve the skills and the european craftsmanship for the generations to come.
mission
Our mission is to create high quality educational projects for children and youth to promote the traditional methods of garment making. In the incresingly digitized world we want to be part of the solution for real problems that the fashion industry faces - the scarsity of skilled high quality garment makers but also lack of worldwide appreciation for quality. Our mission is to deeply inspire the next generation not only to appreciate and preserve the craft and the tradition but to grow the high quality of Made in Poland and Made in Europe. We do not need our kids to have more clothes, we need them to understand and discern the quality and the excellence.
vision
Our vision is to significantly raise the prestige of careers that require high-quality hand skills such as seamstresses, garment technologists, manual pattern cutters and tailors to name a few. Careers that are truly creative and an essential part of european fashion industry, however, are heavily undervalued in majority of Europe. We want to empower the next generation to become a force to significantly push our european making into a healthier, human-focused, quality-focused and inspirational version of itself.